Staycation boost for East Yorkshire tourism businesses

The seaside is the most popular type of staycation with 46% heading to be beside the sea.

The latest tourism stats for the East Riding of Yorkshire estimate that visitors spent £522 million in the region in 2015, up 3 per cent on 2014 and providing a major boost for the local economy.

Figures showed a steady increase across all areas between 2014 and 2015, including the number of overnight trips increasing 2.8 per cent to 860,700, the number of visitor nights rising 5.4 per cent to 2,911,000 and overnight spend up by 1.5 per cent to £139 million.

The value of overseas tourism was also up, valued at 4 per cent in 2014 and 6 per cent in 2015.

Councillor Jane Evison, cabinet portfolio holder for economic investment and tourism at East Riding of Yorkshire Council, said: “The council welcomes these excellent results, which clearly demonstrate that the unique tourism offer of this area is attracting interest from visitors locally, nationally and internationally.

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A packed South Beach at Bridlington, August 2016 

“Working with public and private sector partners, through the Visit Hull and East Yorkshire tourism partnership, the council is committed to its strategy that aims to grow tourism locally by 5 per cent, annually, a target that has been exceeded year-on-year.

“The tourism industry plays an important role in our local economy and supports thousands of jobs.

“With major events such as Hull being selected as UK City of Culture in 2017, it is crucial that we continue to build on these figures and ensure that local businesses can capitalise on the opportunities increased visitor spend provides.”

Adam Rowse, Head of Business Banking at Barclays said: “Brits are opting to spend their leisure time on UK shores and in turn it is boosting the takings of business in the tourism sector. With a weaker pound, UK SMEs are also likely to see a rise in overseas holidaymakers coming to the UK.

“With people spending more money on their ‘Great British Getaway’, this in turn presents a huge opportunity for business owners and the tourism industry to capitalise on the rise in domestic tourism. There is welcome growth for UK accommodation and food sectors who have adapted around seasonal volatility and come out fighting.”

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The seaside is the most popular type of staycation with 46% heading to be beside the sea, then country breaks (40%). A city break is chosen by 36%, 25% want to spend holidays staying with friends and family, followed by those visiting National Trust sites (21%).

Reasons for choosing a UK staycation include those that like to explore their own country (38%), experiencing lots of fun things to do in the UK (34%), cutting down travel time (27%) and 22% think it’s a cheaper holiday. A further 19% said they were remaining in the UK due to security concerns and terror attacks abroad.

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