Driffield News

Prestigious agricultural award for Morgan family

Local pig producers recognised for their contribution to agriculture

The Morgan family, of Pockthorpe Hall near Kilham, were recognised for their contribution to agriculture when they received the Driffield Agricultural Society’s prestigious Mountifield Award.

The ceremony took place in front of a packed audience in Driffield Showground’s Rix Pavilion prior to a talk delivered by Welcome to Yorkshire’s Peter Dodd, a last-minute replacement for his former colleague, Sir Gary Verity.

Tim Burdass, of the Driffield Agricultural Society, told the audience how David Morgan came from a non-farming background but, having taken to life in the countryside, studied an agriculture course at Bishop Burton College.

This is where he met Sue, who would later become his wife and the couple produced three daughters – Vicky, Rachel and Kate.

Following a five-year tenancy at an arable and cattle farm in Wykeham, the Morgan family purchased Pockthorpe Hall in 1996 and the business has grown from strength to strength ever since.

Pig numbers at the Kilham farm have grown from an initial 800 sows to 1,700 which produce up to 70,000 pigs per year, all of which are reared to bacon.

The Morgans are real players in the British pig industry and were awarded the Farming Weekly Pig Farmers of the Year award in 2012, have appeared on BBC Breakfast and BBC Radio 4’s Today programme and, as recently as Sunday (31st March), were in front of the camera on Countryfile.

“The Morgan enterprise is not about individuals, it is about the whole family believing in what they produce, how they produce and using the highest standards and welfare systems to mark it as a first-class product, whilst extensively advertising all that is good about the British pig industry,” said Tim in his citation of the Morgan family.

Accepting the award alongside her mother, father and sisters, Vicky Scott explained how proud her family was to receive the award and that they were ‘lucky’ to be involved in an industry they ‘love’.

“This is a massive honour and I’m not sure we (Vicky, Rachel and Kate) really deserve it but mum and dad definitely,” she said.

“They have been a big inspiration to us, and we are really proud of what they have achieved.

“We’re really lucky because we love what we do and are in such a privileged position.

“Kate, Rachel and I studied agricultural marketing at university and new from the moment we came back that we wanted to make products that were truly demanded.

“We have gone out of our way to make sure people want our products, we have told people what we do as, if people want to eat pork, I think it is really important that people understand how it is produced.

“We give them a choice. If they see it and they like it, then they go ahead and buy it!”

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