This year, trivago.co.uk reveals the UK’s emerging local destinations as part of their annual Global Summer Trends research.
Using exclusive price data from the past two years on trivago platforms around the world, trivago has identified the destinations that have seen the largest increase in local popularity over this period from UK users.
Wareham, Dorset is the number one emerging destination for British holidaymakers in the UK. Wareham is the destination that has seen the largest increase in searches on the UK trivago platform.
Three of top ten towns are in Yorkshire, making it the most featured region in the results; Bridlington, Thirsk & Kingston-Upon-Hull are in fifth, sixth and tenth place respectively.
Norfolk is the second most featured region, with Hunstanton (fourth place) and Cromer (ninth place) both seeing great increases in popularity.
The Welsh town of Barmouth, the only destination outside of England to feature, is the third local favourite.
Over the channel, France’s top local destination is Chessy, well known as the location of Disneyland Paris, whilst Ibiza’s neighbouring island, Formentera, takes the top spot for the Spanish.
The news on Bridlington’s success has been welcomed by East Riding of Yorkshire Council, which promotes the town through the Visit Hull & East Yorkshire (VHEY) tourism partnership.
Councillor Richard Burton, cabinet portfolio holder for leisure, tourism and culture, said: “Bridlington has a really unique tourism offer, from traditional beach breaks to busy weekends of art and culture.
“There really is something for all the family to enjoy, including the magnificent seabird colonies of RSPB Bempton, the incredible leisure facilities offered by the new £25 million East Riding Leisure Bridlington, the comprehensive entertainment programme at Bridlington Spa and the historic hall and gardens at Sewerby.
“Working with our private sector partners, the council is committed to growing the tourism industry in the East Riding and continues to promote the area locally, nationally and internationally.”
The Bridlington is one of three Yorkshire destinations to have made the list, alongside Thirsk and Kingston-upon-Hull, the UK City of Culture for 2017, and was the top rated location from the county in fifth place.
Top 10 Emerging UK Destinations
The list is compiled through trivago’s annual Global Summer Trends research, which uses data from the past two years from its platforms. This then identifies the destinations that have seen the largest increase in local popularity over this period from UK users.
Councillor Richard Burton, cabinet portfolio holder for leisure, tourism and culture, said: “Bridlington has a really unique tourism offer, from traditional beach breaks to busy weekends of art and culture.
“There really is something for all the family to enjoy, including the magnificent seabird colonies of RSPB Bempton, the incredible leisure facilities offered by the new £25 million East Riding Leisure Bridlington, the comprehensive entertainment programme at Bridlington Spa and the historic hall and gardens at Sewerby.
“Working with our private sector partners, the council is committed to growing the tourism industry in the East Riding and continues to promote the area locally, nationally and internationally.”
To find out more about Bridlington, visit www.visitbrid.com, like www.facebook.com/moreBridlington or follow @moreBridlington on Twitter.
Trivago’s Trending worldwide destinations
Using price data from the past two years on trivago platforms around the world, it has identified the destinations that have seen the largest increase in popularity over this period and collatd them in its Global Summer Trends research.
Icelandic capital Reykjavik was the number one trending destination, having shown the greatest increase in searches over the past two years.
Spain features twice in the list, with Alicante and Torrevieja both making the top ten.
European destinations make up 50% of the results, with Iceland, Turkey, Spain and Croatia included.
Each destination measured had to have at least 35 hotels.
Eleanor Kutylowski, external relations at trivago, said: “Even though most of the destinations in the top ten offer sunshine and sandy beaches, the top spot for 2017 is taken by Iceland’s Reykjavik, an alternative to the traditional summer beach holiday.
“Europe is the place to be this year, with European destinations making up half of the top ten. For those looking to venture abroad, these destinations are perfect for a short haul break, however with most UK travellers choosing to holiday for an average of 7 days, the long-haul options outside of the continent are set to be just as popular.”
| Rank | Destination | Country |
| 1 | Reykjavík | Iceland |
| 2 | Varadero | Cuba |
| 3 | Fethiye | Turkey |
| 4 | Alicante | Spain |
| 5 | Malacca | Malaysia |
| 6 | Cartagena | Colombia |
| 7 | Cancun | Mexico |
| 8 | Cape Town | South Africa |
| 9 | Crikvenica | Croatia |
| 10 | Torrevieja | Spain |
